Ottit.com helps startups and e-commerce brands stay on top of their finances with real-time bookkeeping, inventory tracking, tax support, and custom dashboards. Their expertise and offer were strong, but outbound wasn’t delivering the right volume of conversations with decision-makers.

Campaigns were hitting spam, replies were inconsistent, and the team spent too much time wrestling with deliverability and prospecting instead of focusing on their core mission, supporting clients with financial clarity.

The Solution:

Outreachify partnered with Ottit.com to overhaul their outbound infrastructure, starting with deliverability. Our approach included:

• ESP Mapping: Documented and organized every inbox, domain, and provider into a centralized framework so Ottit could see where every message was being sent from.

• Inbox Placement Testing: Built automated workflows to run consistent placement tests across Gmail, Outlook, and other major providers, ensuring campaigns stayed out of spam.

• Deliverability Repair: Fixed DNS records (SPF, DKIM, DMARC), optimized sending reputations, and introduced domain rotation to spread volume safely.

• Monitoring Dashboard: Provided visibility into sender scores, placement results, and reputation health so Ottit had real-time clarity on performance.

• Testing Angles: Ran controlled tests comparing different copies to find a winning angle.

The Results: Clear Visibility and Consistent Inbox Placement

Within weeks, Ottit went from guesswork to control:

• Consistent inbox placement across Gmail, Outlook and other major ESPs

• Centralized visibility into every domain, inbox, and sending provider

• Reduced risk of blacklisting, thanks to automated placement tests and domain rotation

• Peace of mind knowing campaigns would actually reach their prospects